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About us

Joslin Insight is a full-service market research consultancy specializing in healthcare. We provide market research and employee engagement services tailored for healthcare organizations, care providers, professional associations, and foundations. Our work has been refined over three decades, with a sincere focus on reliability, attention to detail, and professionalism. We offer unbiased qualitative and quantitative research to help our clients and stakeholders uncover answers to their most pressing questions, guiding them with a grounded and conscientious approach.

Joslin Insight delivers industry-leading market research, data analytics, and industry reports for prominent healthcare organizations such as the American Nurses Association, the American Organization for Nursing Leadership, the Commission on Accreditation of Healthcare Management Education, The DAISY Foundation, and Quint Studer’s Healthcare Plus Solutions Group. Our research has been featured in numerous media outlets, including Forbes, TIME, the New York Times, The Washington Post, The Atlantic, and Bloomberg News, as well as by the United States Senate Committee on Finance and the United States Surgeon General’s Advisory.

In addition to our market research expertise, we offer real-time employee insights through the Joslin Insight App, designed during the COVID-19 pandemic to help leaders genuinely listen to their workforce. As the average 300-bed hospital loses approximately $12M annually due to RN turnover, our app empowers organizational leaders to engage with their staff, including night shift and per diem workers, to identify problems and intervene just in time. The Joslin Insight App has been successfully deployed at leading healthcare providers such as UVA Health, Los Angeles General Medical Center, Norton Healthcare, and Shriners Children’s, enabling them to improve retention and patient outcomes.

We are unbiased, dedicated, reliable, and always empathetic.

Core Values

At Joslin Insight, we blend three decades of experience with a modern, grounded approach to deliver impactful results. Our work is guided by these core values:

Confidentiality:

We prioritize the privacy and security of our clients’ data, ensuring all information and research findings are handled with the utmost discretion.

Quality:

We deliver quality services with attention to detail, meeting the highest standards for research, data analytics, and reporting, ensuring accurate insights and deliverables.

Reliability:

Our clients trust us to provide dependable services that consistently meet their needs and exceed their expectations, always following through on our commitments.

Professionalism:

We approach every project with integrity, thoughtfulness, and a commitment to exceeding expectations by taking the time to understand our clients.

Client-Centricity:

We focus on building lasting relationships by understanding the unique needs of executives, and tailoring our services and outputs to deliver maximum impact.

Leadership

Hunter J. Joslin, MA

Chief Executive Officer
Board Member, AONL Foundation

Daryl Joslin

Chief Marketing Officer
Board Member, The DAISY Foundation

Our Team

Matt

Lead Data Analyst

Steven

Lead Designer

Rasto

Lead Software Engineer

Holly, RN BSN

Project Manager

Vikki

Figma Designer

Advisors

Deb Zimmerman

DNP, RN, NEA-BC, FAAN
CEO, The DAISY Foundation
President, AONL

Erik Martin

DNP, RN, CENP, FAAN
VP & CNO, Norton Children’s Hospital
Former President, AONL

Quint Studer

Businessman & Philanthropist
Founder, The Studer Group
Co-owner, Pensacola Blue Wahoos

Katie Boston-Leary

PhD, MBA, MHA, RN, NEA-BC, CCTP
Director of Nursing Programs, ANA

Nancy Blake

RN, PhD, CCRN, NEA-BC, FAAN
CNO, LA General Medical Center

Connect with Joslin Insight.

Ready to begin? Learn how Joslin Insight’s market research and employee engagement solutions can empower your organization. Whether you’re looking to enhance your understanding of industry trends or engage with your workforce in real-time, we’re here to help. 

Submit a form or email [email protected].
We’ll respond promptly to address your needs.

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Hunter

Hunter Joslin is the President & CEO of Joslin Insight, a consultancy specializing in market research and data-driven decision-making. With proven research expertise, he has delivered market, Board, and employee insight studies for top healthcare organizations, providers, professional associations, and foundations.

Assuming the helm as CEO in 2022, Hunter led the transformation of Joslin Insight into a cloud-based data analytics consultancy. He received an Honorary Member Award from the American Organization for Nursing Leadership for his contributions to nursing during the COVID-19 pandemic. Identifying the mental health needs of nurse managers, his work led to Beyond Gratitude, a campaign with AONL and The DAISY Foundation.

Hunter has provided market insight research for organizations such as the American College of Healthcare Executives (ACHE), the American Nurses Association Enterprise (ANA), the American Organization for Nursing Leadership (AONL), Ascension Ventures, AvaSure, the Commission on Accreditation of Healthcare Management Education (CAHME), and The DAISY Foundation. He has also provided real-time listening for healthcare providers, including UVA Health, Los Angeles General Medical Center, Norton Healthcare, Shriners Children’s, and Wellstar Health System.

Over the years, Hunter’s work has been featured in Forbes, TIME, The New York Times, The Washington Post, The Atlantic, Bloomberg News, and numerous healthcare publications, such as Nurse Leader, the Voice of Nursing Leadership, Becker’s Hospital Review, Management in Healthcare, and The New England Journal of Medicine, as well as by the United States Senate Finance Committee and the United States Surgeon General Advisory.

Hunter earned his Bachelor of Science degree in Business Management from Georgetown University, McDonough School of Business. He also earned a Master’s degree in Theological Studies from Loyola Marymount University with a thesis on Ignatian spirituality and Jainism, a spiritual tradition of India. In his free time, Hunter serves on the AONL Foundation Board and enjoys traveling, running marathons, and spending time with his wife.

Daryl

After serving as the Chief Marketing Officer for a division of GE Healthcare, Daryl Joslin founded then Joslin Marketing with the vision of delivering a research-based methodology that translates insights into smarter strategic marketing. Joslin has since been selected to create brand, marketing strategy, and product innovation for Disney, NCR, Elsevier, Ascension Ventures, Francisco Partners, Dignity Health, AvaSure, Patient Safety Group, TRC Healthcare, IRIS, Versant, and dozens of others.

As a marketer with a passion for understanding the perceptions in today’s market, Daryl is driven by her innate intuition and curiosity, as well as by her consumer marketing foundation that was built over 20 years with Procter & Gamble and Pepsi.

Daryl has helped with the exit strategies of seven clients and served as acting CMO for six clients to ensure strategy execution in the past 10 years. Today, Daryl’s passion is to improve the healthcare environment for consumers and caregivers. Daryl’s ability to understand each client’s challenge and how Joslin Insight can help has led to the firm’s growth and success.

Originally from Virginia, Daryl has lived in eight different states and recently returned to her roots in Richmond. She balances work with the joy of family and friends, passion for travel, and love of baseball. She dedicates her time to improving the world with organizations like The DAISY Foundation, AONL (American Organization for Nursing Leadership) and Richmonders Involved to Strengthen Our Communities (RISC).