About us

Joslin Insight is a pioneering market research firm that has adapted and evolved over three decades to remain at the forefront of industry innovations. Originally founded in 1993 as Kaleidoscope, the company has transitioned through significant technological changes—from using traditional “snail mail” for consumer insights to developing cloud technology for real-time data analysis. Today, Joslin Insight is a beacon for companies seeking deep, actionable insights, especially in the ever-evolving healthcare sector.

Joslin Insight’s journey began with a focus on consumer behavior as Kaleidoscope. In the early days, the firm employed methods such as “snail mail” with pre-paid return envelopes to gather market insights for clients. Later, a strategic move to Seattle during the tech boom catalyzed a transformation, culminating in a rebranding to Joslin Marketing in 1999. This was a time when the internet was burgeoning, Y2K concerns were rampant, and the company was utilizing emerging technologies like dial-up email and SMS for data collection.

Over the next decade, Joslin Marketing made a significant pivot into the healthcare industry, where it quickly established itself as a key player in providing market insights. The firm’s expertise in understanding healthcare market trends became widely recognized, leading to its reputation as a trusted resource for healthcare market analysis.

The onset of the COVID-19 pandemic in 2020 marked another key turning point for the firm, prompting another transformation and rebranding to Joslin Insight. During this period, the company launched a new cloud service designed to capture real-time workforce sentiment data, providing critical support to healthcare leaders. For its contributions to healthcare during the pandemic, Joslin Insight received Honorary Lifetime Member Awards from the American Organization for Nursing Leadership.

Throughout three decades of change, the core of Joslin Insight’s business—deep relationships and a commitment to driving meaningful change—has remained steadfast. Today the firm continues to be propelled by the voice of the workforce and the needs of its valued clients, ensuring that its insights and outputs not only reflect current realities but also foster significant and positive change in the dynamic healthcare marketplace.