About us

Our story

Joslin Insight is the culmination of years of insight research combined with leaps in technological advances. We began in 1993 as Kaleidoscope with a focus on consumer behavior. Back then we gathered market insight using snail mail and pre-paid envelopes! After a move to Seattle during the tech boom, we launched as Joslin Marketing.

This was 1999, Y2K was looming, and the internet was abuzz. We were using dial up email and text messages to gather data. After a decade in tech we transitioned into healthcare and soon established ourselves as a leading resource for healthcare market insight. 

Fast-forward another decade and we’ve experienced a third transformation. Renamed as Joslin Insight in 2022 during the pandemic, we began developing a cloud service to gather real-time workforce sentiment data, supporting nurses and healthcare leaders during unprecedented times.

Through all the changes, the fundamentals of our business and relationships have remained the same. The voice of the workforce and our clients continue to drive us. And the data we collect, and the work we produce, will always be driven by a desire to create meaningful change.

We are unbiased, dedicated, reliable, and always empathetic.



Chief Executive Officer
Board Member, AONL Foundation


Chief Marketing Officer
Board Member, The DAISY Foundation

Our Team


Lead Data Analyst


Lead Designer


Lead Software Engineer


Software Engineer II


Software Engineer I


Software Engineer I


Nancy Blake

CNO, LA General Medical Center

Katie Boston-Leary

Director of Nursing Programs, ANA

Realtime listening starts here.

Are you listening? Learn how to connect with the frontline in realtime.

Submit a form or email [email protected].
We’ll respond right away.


Hunter Joslin is an emerging leader in healthcare with demonstrated experience providing qualitative and quantitative market insight research for leading organizations, providers, associations, and charitable foundations.

Hunter became CEO in 2022 when Joslin Marketing became Joslin Insight. He received an Honorary Member Award from the American Organization for Nursing Leadership (AONL) for groundbreaking research conducted during the COVID-19 pandemic. Shedding light on the mental health needs of nurse leaders, his analyses led to Beyond Gratitude, a campaign with AONL and The DAISY Foundation to provide overdue support for nurse managers.

Hunter currently leads innovation, operations, and research. Hunter has provided research and data analytics for leading organizations such as Ascension Ventures, AvaSure, The DAISY Foundation, the American Organization for Nursing Leadership (AONL), the AONL Foundation, the American Nurses Association, and the American Nurses Foundation.

Hunter’s work has been featured in TIME, The Washington Post, The New York Times, The Atlantic, Bloomberg News, as well as by the United States Senate Finance Committee, the United States Surgeon General Advisory, and the United States White House COVID-19 Taskforce.

Hunter earned a BSc in Business Management from Georgetown University, McDonough School of Business, while playing D-1 soccer for the Hoyas. He also holds a MA in Theology from Loyola Marymount University with a focus on the spiritual traditions of India. He enjoys the mountains and running marathons and has visited 30+ countries.



After serving as the Chief Marketing Officer for a division of GE Healthcare, Daryl Joslin founded then Joslin Marketing with the vision of delivering a research-based methodology that translates insights into smarter strategic marketing. Joslin has since been selected to create brand, marketing strategy, and product innovation for Disney, NCR, Elsevier, Ascension Ventures, Francisco Partners, Dignity Health, AvaSure, Patient Safety Group, TRC Healthcare, IRIS, Versant, and dozens of others.

As a marketer with a passion for understanding the perceptions in today’s market, Daryl is driven by her innate intuition and curiosity, as well as by her consumer marketing foundation that was built over 20 years with Procter & Gamble and Pepsi.

Daryl has helped with the exit strategies of seven clients and served as acting CMO for six clients to ensure strategy execution in the past 10 years. Today, Daryl’s passion is to improve the healthcare environment for consumers and caregivers. Daryl’s ability to understand each client’s challenge and how Joslin Insight can help has led to the firm’s growth and success.

Originally from Virginia, Daryl has lived in eight different states and recently returned to her roots in Richmond. She balances work with the joy of family and friends, passion for travel, and love of baseball. She dedicates her time to improving the world with organizations like The DAISY Foundation, AONL (American Organization for Nursing Leadership) and Richmonders Involved to Strengthen Our Communities (RISC).