About us

Our story

Joslin Insight is a pioneering market research firm that has adapted and evolved over three decades to remain at the forefront of industry innovations. Originally founded in 1993 as Kaleidoscope, the company has transitioned through significant technological changes—from using traditional “snail mail” for consumer insights to developing cloud technology for real-time data analysis. Today, Joslin Insight is a beacon for companies seeking deep, actionable insights, especially in the ever-evolving healthcare sector.

Joslin Insight’s journey began with a focus on consumer behavior as Kaleidoscope. In the early days, the firm employed methods such as “snail mail” with pre-paid return envelopes to gather market insights for clients. Later, a strategic move to Seattle during the tech boom catalyzed a transformation, culminating in a rebranding to Joslin Marketing in 1999. This was a time when the internet was burgeoning, Y2K concerns were rampant, and the company was utilizing emerging technologies like dial-up email and SMS for data collection.

Over the next decade, Joslin Marketing made a significant pivot into the healthcare industry, where it quickly established itself as a key player in providing market insights. The firm’s expertise in understanding healthcare market trends became widely recognized, leading to its reputation as a trusted resource for healthcare market analysis.

The onset of the COVID-19 pandemic in 2020 marked another key turning point for the firm, prompting another transformation and rebranding to Joslin Insight. During this period, the company launched a new cloud service designed to capture real-time workforce sentiment data, providing critical support to healthcare leaders. For its contributions to healthcare during the pandemic, Joslin Insight received Honorary Lifetime Member Awards from the American Organization for Nursing Leadership.

Throughout three decades of change, the core of Joslin Insight’s business—deep relationships and a commitment to driving meaningful change—has remained steadfast. Today the firm continues to be propelled by the voice of the workforce and the needs of its valued clients, ensuring that its insights and outputs not only reflect current realities but also foster significant and positive change in the dynamic healthcare marketplace.

We are unbiased, dedicated, reliable, and always empathetic.


Hunter J. Joslin, MA

Chief Executive Officer
Board Member, AONL Foundation

Daryl Joslin

Chief Marketing Officer
Board Member, The DAISY Foundation

Our Team


Lead Data Analyst


Lead Designer


Lead Software Engineer


Software Engineer II


Software Engineer I


Software Engineer I


Deb Zimmerman

CEO, The DAISY Foundation
President, AONL

Erik Martin

VP & CNO, Norton Children’s Hospital
Former President, AONL

Quint Studer

Businessman & Philanthropist
Founder, The Studer Group
Co-owner, Pensacola Blue Wahoos

Katie Boston-Leary

Director of Nursing Programs, ANA

Nancy Blake

CNO, LA General Medical Center

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Hunter Joslin is an emerging leader in healthcare with demonstrated experience providing qualitative and quantitative market insight research for leading organizations, providers, associations, and charitable foundations.

Hunter became CEO in 2022 when Joslin Marketing became Joslin Insight. He received an Honorary Member Award from the American Organization for Nursing Leadership (AONL) for groundbreaking research conducted during the COVID-19 pandemic. Shedding light on the mental health needs of nurse leaders, his analyses led to Beyond Gratitude, a campaign with AONL and The DAISY Foundation to provide overdue support for nurse managers.

Hunter currently leads innovation, operations, and research. Hunter has provided research and data analytics for leading organizations such as Ascension Ventures, AvaSure, The DAISY Foundation, the American Organization for Nursing Leadership (AONL), the AONL Foundation, the American Nurses Association, and the American Nurses Foundation.

Hunter’s work has been featured in TIME, The Washington Post, The New York Times, The Atlantic, Bloomberg News, as well as by the United States Senate Finance Committee, the United States Surgeon General Advisory, and the United States White House COVID-19 Taskforce.

Hunter earned a BSc in Business Management from Georgetown University, McDonough School of Business, while playing D-1 soccer for the Hoyas. He also holds a MA in Theology from Loyola Marymount University with a focus on the spiritual traditions of India. He enjoys the mountains and running marathons and has visited 30+ countries.



After serving as the Chief Marketing Officer for a division of GE Healthcare, Daryl Joslin founded then Joslin Marketing with the vision of delivering a research-based methodology that translates insights into smarter strategic marketing. Joslin has since been selected to create brand, marketing strategy, and product innovation for Disney, NCR, Elsevier, Ascension Ventures, Francisco Partners, Dignity Health, AvaSure, Patient Safety Group, TRC Healthcare, IRIS, Versant, and dozens of others.

As a marketer with a passion for understanding the perceptions in today’s market, Daryl is driven by her innate intuition and curiosity, as well as by her consumer marketing foundation that was built over 20 years with Procter & Gamble and Pepsi.

Daryl has helped with the exit strategies of seven clients and served as acting CMO for six clients to ensure strategy execution in the past 10 years. Today, Daryl’s passion is to improve the healthcare environment for consumers and caregivers. Daryl’s ability to understand each client’s challenge and how Joslin Insight can help has led to the firm’s growth and success.

Originally from Virginia, Daryl has lived in eight different states and recently returned to her roots in Richmond. She balances work with the joy of family and friends, passion for travel, and love of baseball. She dedicates her time to improving the world with organizations like The DAISY Foundation, AONL (American Organization for Nursing Leadership) and Richmonders Involved to Strengthen Our Communities (RISC).