Trusted Insight.
Confident Decisions.
Independent market research and strategic consulting for healthcare organizations, professional associations, and foundations.
From market studies to independent program evaluations, Joslin Insight transforms complex questions into meaningful evidence, actionable recommendations, and clear strategic direction.
We help healthcare organizations turn complex questions into clear evidence, practical insight, and confident strategic direction through market research, stakeholder engagement, and independent evaluation.
Research that informs. Guidance that moves you forward.
Joslin Insight combines independent research, thoughtful analysis, and practical recommendations to help organizations understand complex challenges and make better strategic decisions.
Expert research. Clear strategic direction.
Whether exploring new markets, understanding stakeholder perspectives, assessing organizational needs, or evaluating initiatives, we bring rigorous qualitative and quantitative research to every engagement.
From research design and data collection to analysis and reporting, we translate complex findings into actionable recommendations that support informed decision-making.
AONL Nursing Leadership Insight Study Series (2020–2025)
From July 2020 through January 2025, Joslin Insight partnered with the American Organization for Nursing Leadership (AONL) and the AONL Foundation on a six-part longitudinal study examining the evolving priorities, experiences, and challenges of nursing leaders nationwide.
The series demonstrates the value of sustained research in understanding complex workforce challenges and informing conversations across healthcare.
Trusted research. Meaningful results.
We work closely with our clients to deliver rigorous research, actionable findings, and the independent perspective needed to move forward with confidence.
When I asked people around the country who they recommended to help with an important nurse study, the company I consistently heard was Joslin Insight. The process of working with Hunter and Joslin Insight was a pleasure. The respect they showed for the 50 chief nurse officers involved in the study was immense. The Models of Care Insight Study had an impressive 4,846 total respondents between the two surveys, which demonstrated the credibility individuals had in Joslin Insight, the company conducting the study.
Not only was Joslin Insight dedicated to the research findings, but they were also committed to finding solutions. The results and solutions were presented in a full room at ACHE. The research shared ways to create a better work environment for clinical and nonclinical people. The same excitement was felt at the Magnet conference on the importance of helping new nurses have the skills and resources to be successful and work at the top of their license. I was impressed with Hunter and the work of Joslin Insight. We are all inspired to make healthcare better for patients, physicians, and caregivers.
Quint Studer
Healthcare Plus Solutions Group
Hunter Joslin is an introspective researcher and thought-partner who leverages data to drive urgent change in healthcare, offering comprehensive support to assess, analyze, and deliver tailored solutions. He played a vital role in our research on racism in nursing, developing the assessment tool and transforming vast amounts of data into concise infographics and resources for our constituents. Hunter approached the work with professionalism and respect, turning a serious and emotionally charged project into an insightful and meaningful collaboration. Joslin Insight is a valued and visionary partner in healthcare, and it’s a pleasure to work with them.
Katie Boston-Leary
Equity and Engagement
American Nurses Association
Our board-driven research project was an exceptional experience. Joslin Insights integrated both first person stakeholder interviews with the largest survey of current clients and non-clients ever in our history. They navigated the project with empathy and a keen sense of political awareness. The project was not only completed successfully but also delivered on time and within budget. We highly recommend Joslin Insights for research initiatives, and we look forward to partnering with them again in the future.
Anthony Stanowski
Commission on Accreditation of Health Management Education
Joslin Insight has been a tremendous partner to the AONL Foundation. We’ve worked with them on several projects which have helped guide the Foundation’s strategy and led to the creation of new programs, including a three-year longitudinal study that has been impactful to the field of nursing leadership. Their expertise and guidance have helped us focus on key areas, and I truly appreciate their qualitative and quantitative processes to get to the heart of issues. I cannot speak more highly of their work and our partnership. Working with Hunter and Daryl is a joy. They are experts in the work they do, and their passion comes through in every element.
Dani Ward
AONL Foundation
Joslin Insight did an amazing job at quickly assessing our market position and developed marketing strategies. Their experience in healthcare and health systems was instrumental in reaching our double-digit growth objectives.
Wes Crews
TRC Healthcare
Using customer insight research, Joslin Insight provided us with the tools and sustainable processes we needed to tell our story to a global audience.
Larissa Africa
Versant
Research informing the national conversation.
Our research has contributed to important conversations about the healthcare workforce, including coverage in national publications.
Travel Nurses As A Sustainable Solution To The Nurse Staff Retention Crisis
The American Nurses Foundation’s Two-Year Impact Assessment that Joslin Insight helped conduct featured in the Washington Post: Last year, the American Nurses Foundation and the American Nurses Association reported the results of its Covid-19 Impact Assessment Survey, which found 52% of nurses were considering leaving their jobs due to insufficient staffing, a negative impact on their personal health and well-being, and an inability for them to deliver quality care. In addition, “60% of acute care nurses report feeling burned out, and 75% report feeling stressed, frustrated, and exhausted.”
Why are nurses quitting? Ask the nurse no hospital will hire.
The American Nurses Foundation’s Two-Year Impact Assessment that Joslin Insight helped conduct featured in the Washington Post: Before the pandemic, between a third and half of nurses and physicians already reported symptoms of burnout. A covid impact study published in March 2022 by the American Nurses Foundation found this number had risen to 60 percent among acute-care nurses. “Reports of feeling betrayed, undervalued, and unsupported have risen,” the ANF study said.
Nurses Are Burned Out. Can Hospitals Change in Time to Keep Them?
The American Nurses Foundation’s Three-Year Impact Assessment that Joslin Insight helped conduct featured in The New York Times: In a study from the American Nurses Foundation, released last month, 57 percent of 12,581 surveyed nurses said they had felt “exhausted” over the past two weeks, and 43 percent said they felt “burned out.” Just 20 percent said they felt valued. (Those numbers were largely consistent throughout the pandemic.)
Nurses feel unprepared for future pandemics, unsupported by employers, survey finds
The American Nurses Foundation’s Three-Year Impact Assessment that Joslin Insight helped conduct featured in Becker’s: As the profession continues to face a national shortage, nearly one-third of younger nurses suffering emotional distress because of their jobs could be cause for additional concern related to attracting more individuals to the field.
Nurses’ Strike Ends in New York City After Hospitals Agree to Add Nurses
The American Nurses Foundation’s Two-Year Impact Assessment that Joslin Insight helped conduct featured in The New York Times: In March 2022, the American Nurses Foundation and the American Nurses Association released the results of their Covid-19 Two-Year Impact Assessment Survey, which found that 52 percent of nurses were considering leaving their current positions due primarily to insufficient staffing.
Why the U.S. Nursing Shortage Keeps Getting Worse
The American Nurses Foundation’s Two-Year Impact Assessment that Joslin Insight helped conduct featured in TIME: The problem appears to be national, and perhaps getting worse: A survey by the American Nurses Foundation conducted in January 2022 found that 52% of nurses polled nationwide said they were considering leaving the profession, up from 40% from a survey conducted in 2021.
Continuous feedback. Deeper understanding.
Alongside our research and consulting engagements, the Joslin Insight Platform offers healthcare organizations a way to listen to employees continuously.
Through secure, anonymous feedback and flexible surveys, leaders can identify emerging challenges, monitor trends, and better understand the experiences of their workforce.
We provide a live stream of direct feedback and data analytics, assessing the frontline to help leaders make realtime decisions.
We offer a data-driven approach to continuous improvement. Unlimited surveys are a happy feature of our solution. There’s no reason to limit feedback.
We make implementation quick and easy, requiring zero IT resources. Our system is ready when you are.
We provide powerful ANCC Magnet® metrics for designated Magnet® institutions and for those considering the journey.*
We help monitor your journey by continuously analyzing data across all seven Magnet® categories in realtime. It’s the best insight for the best leaders!
* Joslin Insight worked collaboratively with the ANCC Magnet Recognition Program® to support the 2023 Magnet® Application Manual guidelines and created a crosswalk of survey questions that meet the seven category areas for registered nurse (RN) satisfaction/nurse (RN) engagement. The question crosswalk was approved by the ANCC Magnet Program in November 2022. Magnet® is a registered trademark of the American Nurses Credentialing Center. Joslin Insight is not affiliated with ANCC.
We have Federalwide Assurance (FWA) for the Protection of Human Subjects, and are a SMART IRB and Reliance organization.
FWA00032875
Our story
Joslin Insight traces its roots to Kaleidoscope, a market research firm founded in 1993. Over more than three decades, our work has evolved from broad consumer and market research into a specialized focus on healthcare, organizational research, and strategic consulting.
Today, we partner with healthcare organizations, professional associations, and foundations to answer important questions, evaluate initiatives, and inform strategic decisions.
While the methods and technologies have evolved, our commitment remains unchanged: listening carefully, analyzing objectively, and delivering insights that make a meaningful difference.
Our work is grounded in independence, integrity, rigor, confidentiality, and a commitment to our clients.
Leadership
Hunter J. Joslin, MA
Chief Executive Officer Honorary Member & Former Board Member, AONL Foundation
Daryl Joslin
Executive Advisor Former Board Member, The DAISY Foundation
Our Team
Matt
Lead Data Analyst
Holly, RN BSN
Project Manager
Steven
Lead Designer
Vikki
Figma Designer
Rasto
Lead Software Engineer
Advisors
Deb Zimmerman
DNP, RN, NEA-BC, FAAN
CEO, The DAISY Foundation
President, AONL
Katie Boston-Leary
PhD, MBA, MHA, RN, NEA-BC, CCTP
Director of Nursing Programs, ANA
Erik Martin
DNP, RN, CENP, FAAN
VP & CNO, Norton Children’s Hospital
Former President, AONL
Nancy Blake
RN, PhD, CCRN, NEA-BC, FAAN
CNO, LA General Medical Center
Quint Studer
Businessman & Philanthropist
Founder, The Studer Group
Co-owner, Pensacola Blue Wahoos
Connect with Joslin Insight.
Have a question, a challenge, or a project in mind? Whether you’re exploring new opportunities, seeking to better understand your stakeholders, or evaluating an initiative, we’d welcome the opportunity to learn more about your needs.
Complete the form or email us at info@joslininsight.com. We look forward to connecting.