Expert Healthcare
Market Insights.

Empowering Healthcare Organizations with Data-Driven Decisions

Empower your workforce with Joslin Insight. Our new app for health systems provides realtime listening, delivering reliable insights for enhancing nurse satisfaction and retention.

Our comprehensive market research and realtime employee listening tool empower healthcare organizations to stay informed and make educated decisions.

The Joslin Insight Experience

Navigate the market + engage your workforce.

Joslin Insight is a full-service market research and business strategy consultancy specializing in healthcare. We provide comprehensive market research, as well as employee engagement services, tailored for healthcare organizations, care providers, professional associations, and foundations. We conduct in-depth research to capture the pulse of the market and workforce, helping clients make informed decisions and maintain thought leadership.

Market Insight

Expert insights to stay informed and lead with confidence.

Our market research has been refined over three decades. With a sincere focus on reliability, professionalism, and attention to detail, we offer unbiased qualitative and quantitative research to help our clients uncover answers to their most pressing questions. Our team is dedicated to guiding our clients with a grounded approach.

Realtime Feedback

Changing the game.

Our realtime listening app was designed during the COVID-19 pandemic to help leaders genuinely listen to their nurses. Today, the average 300-bed hospital loses approximately $12M annually due to RN turnover. Research shows that consistently listening to and acting on feedback improves retention. The Joslin Insight App enables leaders to conduct real-time listening, streamlining the process of gathering and acting on nurse feedback to directly improve satisfaction and retention.

We provide a live stream of direct feedback and data analytics, assessing the frontline to help leaders make realtime decisions.

We offer a data-driven approach to continuous improvement. Unlimited surveys are a happy feature of our solution. There’s no reason to limit feedback.

We make implementation quick and easy, requiring zero IT resources. Our system is ready when you are.

We provide powerful ANCC Magnet® metrics for designated Magnet® institutions and for those considering the journey.*

We help monitor your journey by continuously analyzing data across all seven Magnet® categories in realtime. It’s the best insight for the best leaders!

* Joslin Insight worked collaboratively with the ANCC Magnet Recognition Program® to support the 2023 Magnet® Application Manual guidelines and created a crosswalk of survey questions that meet the seven category areas for registered nurse (RN) satisfaction/nurse (RN) engagement. The question crosswalk was approved by the ANCC Magnet Program in November 2022. Magnet® is a registered trademark of the American Nurses Credentialing Center. Joslin Insight is not affiliated with ANCC.

We have Federalwide Assurance (FWA) for the Protection of Human Subjects, and are a SMART IRB and Reliance organization.

FWA00032875

Trusted Healthcare Insight

Valuable insights for strategic impact.

Discover how our data-driven analyses and expert perspectives guide healthcare leaders in driving meaningful transformation.

When I asked people around the country who they recommended to help with an important nurse study, the company I consistently heard was Joslin Insight. The process of working with Hunter and Joslin Insight was a pleasure. The respect they showed for the 50 chief nurse officers involved in the study was immense. The Models of Care Insight Study had an impressive 4,846 total respondents between the two surveys, which demonstrated the credibility individuals had in Joslin Insight, the company conducting the study.

Not only was Joslin Insight dedicated to the research findings, but they were also committed to finding solutions. The results and solutions were presented in a full room at ACHE. The research shared ways to create a better work environment for clinical and nonclinical people. The same excitement was felt at the Magnet conference on the importance of helping new nurses have the skills and resources to be successful and work at the top of their license. I was impressed with Hunter and the work of Joslin Insight. We are all inspired to make healthcare better for patients, physicians, and caregivers.

Quint Studer

Partner
Healthcare Plus Solutions Group

Hunter Joslin is an introspective researcher and thought-partner who leverages data to drive urgent change in healthcare, offering comprehensive support to assess, analyze, and deliver tailored solutions. He played a vital role in our research on racism in nursing, developing the assessment tool and transforming vast amounts of data into concise infographics and resources for our constituents. Hunter approached the work with professionalism and respect, turning a serious and emotionally charged project into an insightful and meaningful collaboration. Joslin Insight is a valued and visionary partner in healthcare, and it’s a pleasure to work with them.

Katie Boston-Leary

PhD, MBA, MHA, RN, NEA-BC, FADLN SVP
Equity and Engagement
American Nurses Association
Working Together

Collaborating with our partners to advance healthcare.

Travel Nurses As A Sustainable Solution To The Nurse Staff Retention Crisis

The American Nurses Foundation’s Two-Year Impact Assessment that Joslin Insight helped conduct featured in the Washington Post: Last year, the American Nurses Foundation and the American Nurses Association reported the results of its Covid-19 Impact Assessment Survey, which found 52% of nurses were considering leaving their jobs due to insufficient staffing, a negative impact on their personal health and well-being, and an inability for them to deliver quality care. In addition, “60% of acute care nurses report feeling burned out, and 75% report feeling stressed, frustrated, and exhausted.”

Why are nurses quitting? Ask the nurse no hospital will hire.

The American Nurses Foundation’s Two-Year Impact Assessment that Joslin Insight helped conduct featured in the Washington Post: Before the pandemic, between a third and half of nurses and physicians already reported symptoms of burnout. A covid impact study published in March 2022 by the American Nurses Foundation found this number had risen to 60 percent among acute-care nurses. “Reports of feeling betrayed, undervalued, and unsupported have risen,” the ANF study said.

Nurses Are Burned Out. Can Hospitals Change in Time to Keep Them?

The American Nurses Foundation’s Three-Year Impact Assessment that Joslin Insight helped conduct featured in The New York Times: In a study from the American Nurses Foundation, released last month, 57 percent of 12,581 surveyed nurses said they had felt “exhausted” over the past two weeks, and 43 percent said they felt “burned out.” Just 20 percent said they felt valued. (Those numbers were largely consistent throughout the pandemic.)

Our story

Joslin Insight is a market research firm that has adapted and evolved over three decades. Originally founded in 1993 as Kaleidoscope, we have transitioned through significant technological changes—from using “snail mail” for consumer insights to developing cloud technology for real-time data analysis. Today, we are a trusted resource for organizations seeking deep, actionable insights, particularly in the ever-evolving healthcare sector.

Our journey began as Kaleidoscope 30 years ago with a focus on consumer behavior. In the early days, we used traditional mail with pre-paid return envelopes to gather market insights. Later, a strategic relocation to Seattle during the tech boom in 1999 culminated in a rebranding as Joslin Marketing. As the internet was expanding and Y2K concerns were growing, we leveraged emerging technologies such as dial-up email and SMS for data collection.

Over the next decade, we made a significant pivot into the healthcare industry, where we quickly established ourselves as a trusted partner for providing reliable market insights. Our expertise in understanding healthcare market trends became widely recognized, leading to our reputation as a trusted resource for healthcare market analysis and reporting.

The onset of the COVID-19 pandemic in 2020 marked another key turning point, prompting our latest transformation and rebranding to Joslin Insight. During this period, we launched a cloud service to capture real-time workforce data, providing critical support to healthcare leaders. For our contributions to healthcare during the pandemic, we received Honorary Lifetime Member Awards from the American Organization for Nursing Leadership.

Throughout three decades of change, the core of Joslin Insight’s business—deep relationships, reliability, and quality—has remained steadfast. Today we continue to be inspired by the evolving market and the needs of our valued clients, ensuring that our insights and outputs reflect current realities and foster significant and positive change in the dynamic healthcare sector.

Our core values of confidentiality, quality, reliability, professionalism, and client-centricity are the cornerstone for fostering lasting relationships with our clients and stakeholders.

Leadership

Hunter J. Joslin, MA

Chief Executive Officer
Board Member, AONL Foundation

Daryl Joslin

Executive Advisor
Board Member, The DAISY Foundation

Our Team

Matt

Lead Data Analyst

Steven

Lead Designer

Rasto

Lead Software Engineer

Holly, RN BSN

Project Manager

Vikki

Figma Designer

Advisors

Deb Zimmerman

DNP, RN, NEA-BC, FAAN
CEO, The DAISY Foundation
President, AONL

Erik Martin

DNP, RN, CENP, FAAN
VP & CNO, Norton Children’s Hospital
Former President, AONL

Quint Studer

Businessman & Philanthropist
Founder, The Studer Group
Co-owner, Pensacola Blue Wahoos

Katie Boston-Leary

PhD, MBA, MHA, RN, NEA-BC, CCTP
Director of Nursing Programs, ANA

Nancy Blake

RN, PhD, CCRN, NEA-BC, FAAN
CNO, LA General Medical Center

Connect with Joslin Insight.

Ready to begin? Learn how Joslin Insight’s market research and employee engagement solutions can empower your organization. Whether you’re looking to enhance your understanding of industry trends or engage with your workforce in real-time, we’re here to help. 

Submit a form or email info@joslininsight.com.
We’ll respond promptly to address your needs.