Expert Healthcare
Market Insights.

Empowering Healthcare Organizations with Data-Driven Decisions

Engage your workforce with Joslin Insight – our new app for health systems combines cutting-edge market research with real-time employee engagement, providing actionable insights to inform your strategy and improve retention.

Our comprehensive market research and realtime employee listening tool empower healthcare organizations to stay informed and make educated decisions.

The Joslin Insight Experience

Navigate the market + engage your workforce.

Joslin Insight is a full-service market research and business strategy consultancy specializing in healthcare. We provide comprehensive market research, as well as employee engagement services, tailored for healthcare organizations, care providers, professional associations, and foundations. We conduct in-depth research to capture the pulse of the market and workforce, helping clients make informed decisions and maintain thought leadership.

Market Insight

Expert insights to stay informed and lead with confidence.

Our market research has been refined over three decades. With a sincere focus on reliability, attention to detail, and professionalism, we offer unbiased qualitative and quantitative research to help our clients uncover answers to their most pressing questions. Our team is dedicated to guiding our clients with a grounded and conscientious approach.

Realtime Feedback

Changing the game.

Our app was designed during the COVID-19 pandemic to help leaders genuinely listen to their workforce. Today, the average 300-bed hospital loses approximately $12M annually due to RN turnover. Research shows that consistently listening to and acting on feedback improves retention. However, leaders often struggle to find the time for meaningful staff engagement, especially with night shift and per diem workers. The Joslin Insight App helps leaders conduct real-time listening tours, making gathering and responding to employee feedback simple.

We provide a live stream of direct feedback and data analytics, assessing the frontline to help leaders make realtime decisions.

We offer a data-driven approach to continuous improvement. Unlimited surveys are a happy feature of our solution. There’s no reason to limit feedback.

We make implementation quick and easy, requiring zero IT resources. Our system is ready when you are.

We provide powerful ANCC Magnet® metrics for designated Magnet® institutions and for those considering the journey.*

We help monitor your journey by continuously analyzing data across all seven Magnet® categories in realtime. It’s the best insight for the best leaders!

* Joslin Insight worked collaboratively with the ANCC Magnet Recognition Program® to support the 2023 Magnet® Application Manual guidelines and created a crosswalk of survey questions that meet the seven category areas for registered nurse (RN) satisfaction/nurse (RN) engagement. The question crosswalk was approved by the ANCC Magnet Program in November 2022. Magnet® is a registered trademark of the American Nurses Credentialing Center. Joslin Insight is not affiliated with ANCC.

We have Federalwide Assurance (FWA) for the Protection of Human Subjects, and are a SMART IRB and Reliance organization.

FWA00032875

Trusted Healthcare Insight

Valuable insights for strategic impact.

Discover how our data-driven analyses and expert perspectives guide healthcare leaders in driving meaningful transformation.

When I asked people around the country who they recommended to help with an important nurse study, the company I consistently heard was Joslin Insight. The process of working with Hunter and Joslin Insight was a pleasure. The respect they showed for the 50 chief nurse officers involved in the study was immense. The Models of Care Insight Study had an impressive 4,846 total respondents between the two surveys, which demonstrated the credibility individuals had in Joslin Insight, the company conducting the study.

Not only was Joslin Insight dedicated to the research findings, but they were also committed to finding solutions. The results and solutions were presented in a full room at ACHE. The research shared ways to create a better work environment for clinical and nonclinical people. The same excitement was felt at the Magnet conference on the importance of helping new nurses have the skills and resources to be successful and work at the top of their license. I was impressed with Hunter and the work of Joslin Insight. We are all inspired to make healthcare better for patients, physicians, and caregivers.

Quint Studer

Partner
Healthcare Plus Solutions Group

Hunter Joslin is an introspective researcher and thought-partner who leverages data to drive urgent change in healthcare, offering comprehensive support to assess, analyze, and deliver tailored solutions. He played a vital role in our research on racism in nursing, developing the assessment tool and transforming vast amounts of data into concise infographics and resources for our constituents. Hunter approached the work with professionalism and respect, turning a serious and emotionally charged project into an insightful and meaningful collaboration. Joslin Insight is a valued and visionary partner in healthcare, and it’s a pleasure to work with them.

Katie Boston-Leary

PhD, MBA, MHA, RN, NEA-BC, FADLN SVP
Equity and Engagement
American Nurses Association

Our board-driven research project was an exceptional experience. Joslin Insights integrated both first person stakeholder interviews with the largest survey of current clients and non-clients ever in our history. They navigated the project with empathy and a keen sense of political awareness. The project was not only completed successfully but also delivered on time and within budget. We highly recommend Joslin Insights for research initiatives, and we look forward to partnering with them again in the future.

Anthony Stanowski

President & CEO
Commission on Accreditation of Health Management Education

Joslin Insight has been a tremendous partner to the AONL Foundation. We’ve worked with them on several projects which have helped guide the Foundation’s strategy and led to the creation of new programs, including a three-year longitudinal study that has been impactful to the field of nursing leadership. Their expertise and guidance have helped us focus on key areas, and I truly appreciate their qualitative and quantitative processes to get to the heart of issues. I cannot speak more highly of their work and our partnership. Working with Hunter and Daryl is a joy. They are experts in the work they do, and their passion comes through in every element.

Dani Ward

MBA, CFRE Director,
AONL Foundation

Joslin Insight did an amazing job at quickly assessing our market position and developed marketing strategies. Their experience in healthcare and health systems was instrumental in reaching our double-digit growth objectives.

Wes Crews

Chief Executive Officer,
TRC Healthcare

Using customer insight research, Joslin Insight provided us with the tools and sustainable processes we needed to tell our story to a global audience.

Larissa Africa

MBA, BSN, RN, President,
Versant

Hunter and Daryl are amazing data-driven marketing gurus who helped us survey our ecosystem and develop a deeper understanding of our market positioning and marketing message.

Matt Hermann

Senior Managing Director,
Ascension Ventures

Joslin Insight’s contribution to DAISY’s research and marketing strategy are insightful, comprehensive, and have made a difference in the delivery of our mission and brand. Their turn-around time is amazingly fast. Daryl and Hunter are great communicators, wonderfully professional, and a joy to work with.

Bonnie Barnes

FAAN, Co-Founder,
The DAISY Foundation
Working Together

Collaborating with our partners to advance healthcare.

Travel Nurses As A Sustainable Solution To The Nurse Staff Retention Crisis

The American Nurses Foundation’s Two-Year Impact Assessment that Joslin Insight helped conduct featured in the Washington Post: Last year, the American Nurses Foundation and the American Nurses Association reported the results of its Covid-19 Impact Assessment Survey, which found 52% of nurses were considering leaving their jobs due to insufficient staffing, a negative impact on their personal health and well-being, and an inability for them to deliver quality care. In addition, “60% of acute care nurses report feeling burned out, and 75% report feeling stressed, frustrated, and exhausted.”

Why are nurses quitting? Ask the nurse no hospital will hire.

The American Nurses Foundation’s Two-Year Impact Assessment that Joslin Insight helped conduct featured in the Washington Post: Before the pandemic, between a third and half of nurses and physicians already reported symptoms of burnout. A covid impact study published in March 2022 by the American Nurses Foundation found this number had risen to 60 percent among acute-care nurses. “Reports of feeling betrayed, undervalued, and unsupported have risen,” the ANF study said.

Nurses Are Burned Out. Can Hospitals Change in Time to Keep Them?

The American Nurses Foundation’s Three-Year Impact Assessment that Joslin Insight helped conduct featured in The New York Times: In a study from the American Nurses Foundation, released last month, 57 percent of 12,581 surveyed nurses said they had felt “exhausted” over the past two weeks, and 43 percent said they felt “burned out.” Just 20 percent said they felt valued. (Those numbers were largely consistent throughout the pandemic.)

Nurses feel unprepared for future pandemics, unsupported by employers, survey finds

The American Nurses Foundation’s Three-Year Impact Assessment that Joslin Insight helped conduct featured in Becker’s: As the profession continues to face a national shortage, nearly one-third of younger nurses suffering emotional distress because of their jobs could be cause for additional concern related to attracting more individuals to the field.

Nurses’ Strike Ends in New York City After Hospitals Agree to Add Nurses

The American Nurses Foundation’s Two-Year Impact Assessment that Joslin Insight helped conduct featured in The New York Times: In March 2022, the American Nurses Foundation and the American Nurses Association released the results of their Covid-19 Two-Year Impact Assessment Survey, which found that 52 percent of nurses were considering leaving their current positions due primarily to insufficient staffing.

Why the U.S. Nursing Shortage Keeps Getting Worse

The American Nurses Foundation’s Two-Year Impact Assessment that Joslin Insight helped conduct featured in TIME: The problem appears to be national, and perhaps getting worse: A survey by the American Nurses Foundation conducted in January 2022 found that 52% of nurses polled nationwide said they were considering leaving the profession, up from 40% from a survey conducted in 2021.

AONL Foundation appoints four board members

The AONL Foundation for Nursing Leadership Research and Education appointed four individuals and reappointed four members. Christi Nguyen, DNP, RN, associate CNO of nurse excellence, University of Texas Southwestern, Dallas; David Marshall, DNP, RN, senior vice president and CNO at Cedars-Sinai, Los Angeles; Marie (Jay) Maningo-Salinas, PhD, RN, vice chair, research administration, Mayo Clinic, Phoenix; and Hunter Joslin, MA, chief executive officer, Joslin Insight, Richmond, Va., are beginning three-year terms.

Models of Care Insight Study

The study was born when Quint Studer met with leaders at Orlando Health. Like many organizations, they are piloting new and better ways to provide inpatient care. This discussion led to more discussions with healthcare leaders across the country on how they are reimagining care delivery models. These discussions, along with Quint’s conversations with ANA’s Katie Boston-Leary, PhD, prompted his new company, Healthcare Plus Solutions Group, to fund a study on new and alternative models of care.

Why nurses are desperate for change

The American Nurses Foundation survey that Joslin Insight helped conduct referenced in the Hartford Courant: A survey published in March 2022 by the American Nurses Foundation found that 89% of nurses report that their organization is understaffed, 52% said it was a serious problem and 40% said it was a moderate problem.

To attract more people to nursing, we must change the conversation

The American Nurses Foundation survey that Joslin Insight helped conduct referenced in the Tennessean: According to a recent survey by the American Nurses Foundation, 89% of nurses say their organization is experiencing a staffing shortage and less than half of nurses (48%) say they intend to stay in their positions over the next six months. Nurses cite insufficient staffing as their primary reason for leaving, and younger nurses are driving the exodus. 

A Very Dangerous Place to Be Pregnant Is Getting Even Scarier

The American Nurses Foundation’s Two-Year Impact Assessment that Joslin Insight helped conduct referenced by Bloomberg: So many quit their jobs during the pandemic that in a recent survey of about 12,000 nurses by the American Nurses Foundation, 89 percent said their workplace is still chronically understaffed.

Covid-19 is taking a terrible toll on nurses. They deserve much more help.

The American Nurses Foundation survey on mental health and wellness that Joslin Insight helped conduct referenced in the Washington Post: Covid-19 can be a nightmare, especially if it becomes severe and requires hospitalization. But imagine the agony of seeing this nightmare over and over again, every day. Such is the intense stress on acute-care nurses, those in hospitals at front lines of the pandemic, and it is taking a terrible toll.

Contract Nurse Agencies Are Making Big Money in the Age of COVID-19. Are They ‘Exploiting’ the Pandemic?

The American Nurses Foundation survey on mental health and wellness that Joslin Insight helped conduct referenced in TIME: A study released in October by the American Nurses Foundation reports 21% of nurses nationwide said they planned to resign from their jobs within the next six months. Another 29% said they were considering leaving.

10 things Gen Z, millennial nurses want from their hospitals

A survey released March 1 from the American Nurses Foundation and Joslin Insight showed Generation Z and millennial nurses — who belong to the generations born between 1981 and 2012 — have been hit hard by the pandemic, with many suffering from mental health issues and about 60 percent saying they will leave or are considering leaving their positions.

What COVID Hospitalization Numbers Are Missing

An American Nurses Foundation survey that Joslin Insight helped conduct referenced in the Atlantic: In a survey of nearly 12,000 nurses, 89 percent said that their workplace was short-staffed, and half said the problem was serious. Worse, almost a quarter said that they were planning on leaving their jobs within the next six months, and another 30 percent said they might.

Addressing Health Worker Burnout: The U.S. Surgeon General’s Advisory on Building a Thriving Health Workforce

The American Nurses Foundation’s Two-Year Impact Assessment that Joslin Insight helped conduct referenced by the U.S. Surgeon General’s Advisory on Building a Thriving Health Workforce. 

New Survey Findings: Patients Lack Access to Appropriate Number of Nursing and Ancillary Staff

The American Nurses Foundation (the Foundation) released the findings of a new comprehensive survey of more than 11,800 nurses nationwide on workplace culture and safety as part of the Pulse on the Nation’s Nurses Survey Series. This data reveals nurses are sounding the alarm that quality care is at risk and concerns are high over a healthy and safe work environment.

AONL to honor nursing leaders, others for contributions to field

Early in 2020, Joslin Insight partnered with AONL to study the pandemic’s impact on nurse leaders. Their study was the first to identify the emotional toll and need for a national effort to support nurse leaders. Their research evolved into a yearlong, three-part longitudinal study revealing challenges on staffing shortages and nurse leader well-being, and garnering attention across the country.

Our story

Joslin Insight is a market research firm that has adapted and evolved over three decades. Originally founded in 1993 as Kaleidoscope, we have transitioned through significant technological changes—from using “snail mail” for consumer insights to developing cloud technology for real-time data analysis. Today, we are a trusted resource for organizations seeking deep, actionable insights, particularly in the ever-evolving healthcare sector.

Our journey began as Kaleidoscope 30 years ago with a focus on consumer behavior. In the early days, we used traditional mail with pre-paid return envelopes to gather market insights. Later, a strategic relocation to Seattle during the tech boom in 1999 culminated in a rebranding as Joslin Marketing. As the internet was expanding and Y2K concerns were growing, we leveraged emerging technologies such as dial-up email and SMS for data collection.

Over the next decade, we made a significant pivot into the healthcare industry, where we quickly established ourselves as a trusted partner for providing reliable market insights. Our expertise in understanding healthcare market trends became widely recognized, leading to our reputation as a trusted resource for healthcare market analysis and reporting.

The onset of the COVID-19 pandemic in 2020 marked another key turning point, prompting our latest transformation and rebranding to Joslin Insight. During this period, we launched a cloud service to capture real-time workforce data, providing critical support to healthcare leaders. For our contributions to healthcare during the pandemic, we received Honorary Lifetime Member Awards from the American Organization for Nursing Leadership.

Throughout three decades of change, the core of Joslin Insight’s business—deep relationships, reliability, and quality—has remained steadfast. Today we continue to be inspired by the evolving market and the needs of our valued clients, ensuring that our insights and outputs reflect current realities and foster significant and positive change in the dynamic healthcare sector.

Our core values of confidentiality, quality, reliability, professionalism, and client-centricity are the cornerstone for fostering lasting relationships with our clients and stakeholders.

Leadership

Hunter J. Joslin, MA

Chief Executive Officer
Board Member, AONL Foundation

Daryl Joslin

Chief Marketing Officer
Board Member, The DAISY Foundation

Our Team

Matt

Lead Data Analyst

Steven

Lead Designer

Rasto

Lead Software Engineer

Holly, RN BSN

Project Manager

Vikki

Figma Designer

Advisors

Deb Zimmerman

DNP, RN, NEA-BC, FAAN
CEO, The DAISY Foundation
President, AONL

Erik Martin

DNP, RN, CENP, FAAN
VP & CNO, Norton Children’s Hospital
Former President, AONL

Quint Studer

Businessman & Philanthropist
Founder, The Studer Group
Co-owner, Pensacola Blue Wahoos

Katie Boston-Leary

PhD, MBA, MHA, RN, NEA-BC, CCTP
Director of Nursing Programs, ANA

Nancy Blake

RN, PhD, CCRN, NEA-BC, FAAN
CNO, LA General Medical Center

Connect with Joslin Insight.

Ready to begin? Learn how Joslin Insight’s market research and employee engagement solutions can empower your organization. Whether you’re looking to enhance your understanding of industry trends or engage with your workforce in real-time, we’re here to help. 

Submit a form or email [email protected].
We’ll respond promptly to address your needs.

Hunter

Hunter Joslin leads a third-party consultancy specializing in market research and data-driven decision-making. With proven research experience, he has delivered market, Board, and employee insight studies for top healthcare organizations, providers, professional associations, and foundations.

Assuming the helm as CEO in 2022, Hunter led the transformation of Joslin Insight into a cloud-based data analytics consultancy. He received an Honorary Member Award from the American Organization for Nursing Leadership for his contributions to nursing during the COVID-19 pandemic. Identifying the mental health needs of nurse managers, his work led to Beyond Gratitude, a campaign with AONL and The DAISY Foundation.

Hunter has provided market insight research for organizations such as the American College of Healthcare Executives (ACHE), the American Nurses Association Enterprise (ANA), the American Organization for Nursing Leadership (AONL), Ascension Ventures, AvaSure, the Commission on Accreditation of Healthcare Management Education (CAHME), and The DAISY Foundation. He has also provided real-time listening for healthcare providers, including UVA Health, Los Angeles General Medical Center, Norton Healthcare, and Shriners Children’s.

Over the years, Hunter’s work has been featured in Forbes, TIME, The New York Times, The Washington Post, The Atlantic, Bloomberg News, and numerous healthcare publications, such as Nurse Leader, the Voice of Nursing Leadership, Becker’s Hospital Review, Management in Healthcare, and The New England Journal of Medicine, as well as by the United States Senate Finance Committee and the United States Surgeon General Advisory.

Hunter earned his Bachelor of Science degree in Business Management from Georgetown University, McDonough School of Business. He also earned a Master’s degree in Theological Studies from Loyola Marymount University with a thesis on Ignatian spirituality and Jainism, a spiritual tradition of India. In his free time, Hunter serves on the AONL Foundation Board and enjoys traveling, running marathons, and spending time with his wife.

 

Daryl

After serving as the Chief Marketing Officer for a division of GE Healthcare, Daryl Joslin founded then Joslin Marketing with the vision of delivering a research-based methodology that translates insights into smarter strategic marketing. Joslin has since been selected to create brand, marketing strategy, and product innovation for Disney, NCR, Elsevier, Ascension Ventures, Francisco Partners, Dignity Health, AvaSure, Patient Safety Group, TRC Healthcare, IRIS, Versant, and dozens of others.

As a marketer with a passion for understanding the perceptions in today’s market, Daryl is driven by her innate intuition and curiosity, as well as by her consumer marketing foundation that was built over 20 years with Procter & Gamble and Pepsi.

Daryl has helped with the exit strategies of seven clients and served as acting CMO for six clients to ensure strategy execution in the past 10 years. Today, Daryl’s passion is to improve the healthcare environment for consumers and caregivers. Daryl’s ability to understand each client’s challenge and how Joslin Insight can help has led to the firm’s growth and success.

Originally from Virginia, Daryl has lived in eight different states and recently returned to her roots in Richmond. She balances work with the joy of family and friends, passion for travel, and love of baseball. She dedicates her time to improving the world with organizations like The DAISY Foundation, AONL (American Organization for Nursing Leadership) and Richmonders Involved to Strengthen Our Communities (RISC).