Trusted Insight.
Real-time Impact.
Helping Healthcare Leaders Turn Insight Into Action
Joslin Insight combines expert market research and a real-time feedback platform to help healthcare organizations lead with clarity, listen deeply, and act with confidence.
Our comprehensive market research services and secure realtime feedback platform empower healthcare organizations with the insight they need to make informed, confident decisions.
Navigate the market + engage your workforce.
Joslin Insight is a full-service market research and business strategy consultancy specializing in healthcare. We provide comprehensive market research, as well as employee engagement services, tailored for healthcare organizations, care providers, professional associations, and foundations. We conduct in-depth research to capture the pulse of the market and workforce, helping clients make informed decisions and maintain thought leadership.
Expert insights to stay informed and lead with confidence.
Our market research has been refined over three decades. With a sincere focus on reliability, professionalism, and attention to detail, we offer unbiased qualitative and quantitative research to help our clients uncover answers to their most pressing questions. Our team is dedicated to guiding our clients with a grounded approach.
Changing the game.
The Joslin Insight Platform empowers healthcare leaders with real-time, anonymous feedback from staff—delivering secure, actionable insights that strengthen workforce wellbeing, inform smarter decisions, and accelerate progress toward a more responsive, resilient organization.
We provide a live stream of direct feedback and data analytics, assessing the frontline to help leaders make realtime decisions.
We offer a data-driven approach to continuous improvement. Unlimited surveys are a happy feature of our solution. There’s no reason to limit feedback.
We make implementation quick and easy, requiring zero IT resources. Our system is ready when you are.
We provide powerful ANCC Magnet® metrics for designated Magnet® institutions and for those considering the journey.*
We help monitor your journey by continuously analyzing data across all seven Magnet® categories in realtime. It’s the best insight for the best leaders!
* Joslin Insight worked collaboratively with the ANCC Magnet Recognition Program® to support the 2023 Magnet® Application Manual guidelines and created a crosswalk of survey questions that meet the seven category areas for registered nurse (RN) satisfaction/nurse (RN) engagement. The question crosswalk was approved by the ANCC Magnet Program in November 2022. Magnet® is a registered trademark of the American Nurses Credentialing Center. Joslin Insight is not affiliated with ANCC.
We have Federalwide Assurance (FWA) for the Protection of Human Subjects, and are a SMART IRB and Reliance organization.
FWA00032875
Valuable insights for strategic impact.
Discover how our data-driven analyses and expert perspectives guide healthcare leaders in driving meaningful transformation.
When I asked people around the country who they recommended to help with an important nurse study, the company I consistently heard was Joslin Insight. The process of working with Hunter and Joslin Insight was a pleasure. The respect they showed for the 50 chief nurse officers involved in the study was immense. The Models of Care Insight Study had an impressive 4,846 total respondents between the two surveys, which demonstrated the credibility individuals had in Joslin Insight, the company conducting the study.
Not only was Joslin Insight dedicated to the research findings, but they were also committed to finding solutions. The results and solutions were presented in a full room at ACHE. The research shared ways to create a better work environment for clinical and nonclinical people. The same excitement was felt at the Magnet conference on the importance of helping new nurses have the skills and resources to be successful and work at the top of their license. I was impressed with Hunter and the work of Joslin Insight. We are all inspired to make healthcare better for patients, physicians, and caregivers.
Quint Studer
Healthcare Plus Solutions Group
Hunter Joslin is an introspective researcher and thought-partner who leverages data to drive urgent change in healthcare, offering comprehensive support to assess, analyze, and deliver tailored solutions. He played a vital role in our research on racism in nursing, developing the assessment tool and transforming vast amounts of data into concise infographics and resources for our constituents. Hunter approached the work with professionalism and respect, turning a serious and emotionally charged project into an insightful and meaningful collaboration. Joslin Insight is a valued and visionary partner in healthcare, and it’s a pleasure to work with them.
Katie Boston-Leary
Equity and Engagement
American Nurses Association
Our board-driven research project was an exceptional experience. Joslin Insights integrated both first person stakeholder interviews with the largest survey of current clients and non-clients ever in our history. They navigated the project with empathy and a keen sense of political awareness. The project was not only completed successfully but also delivered on time and within budget. We highly recommend Joslin Insights for research initiatives, and we look forward to partnering with them again in the future.
Anthony Stanowski
Commission on Accreditation of Health Management Education
Joslin Insight has been a tremendous partner to the AONL Foundation. We’ve worked with them on several projects which have helped guide the Foundation’s strategy and led to the creation of new programs, including a three-year longitudinal study that has been impactful to the field of nursing leadership. Their expertise and guidance have helped us focus on key areas, and I truly appreciate their qualitative and quantitative processes to get to the heart of issues. I cannot speak more highly of their work and our partnership. Working with Hunter and Daryl is a joy. They are experts in the work they do, and their passion comes through in every element.
Dani Ward
AONL Foundation
Joslin Insight did an amazing job at quickly assessing our market position and developed marketing strategies. Their experience in healthcare and health systems was instrumental in reaching our double-digit growth objectives.
Wes Crews
TRC Healthcare
Using customer insight research, Joslin Insight provided us with the tools and sustainable processes we needed to tell our story to a global audience.
Larissa Africa
Versant
Collaborating with our partners to advance healthcare.
Travel Nurses As A Sustainable Solution To The Nurse Staff Retention Crisis
The American Nurses Foundation’s Two-Year Impact Assessment that Joslin Insight helped conduct featured in the Washington Post: Last year, the American Nurses Foundation and the American Nurses Association reported the results of its Covid-19 Impact Assessment Survey, which found 52% of nurses were considering leaving their jobs due to insufficient staffing, a negative impact on their personal health and well-being, and an inability for them to deliver quality care. In addition, “60% of acute care nurses report feeling burned out, and 75% report feeling stressed, frustrated, and exhausted.”
Why are nurses quitting? Ask the nurse no hospital will hire.
The American Nurses Foundation’s Two-Year Impact Assessment that Joslin Insight helped conduct featured in the Washington Post: Before the pandemic, between a third and half of nurses and physicians already reported symptoms of burnout. A covid impact study published in March 2022 by the American Nurses Foundation found this number had risen to 60 percent among acute-care nurses. “Reports of feeling betrayed, undervalued, and unsupported have risen,” the ANF study said.
Nurses Are Burned Out. Can Hospitals Change in Time to Keep Them?
The American Nurses Foundation’s Three-Year Impact Assessment that Joslin Insight helped conduct featured in The New York Times: In a study from the American Nurses Foundation, released last month, 57 percent of 12,581 surveyed nurses said they had felt “exhausted” over the past two weeks, and 43 percent said they felt “burned out.” Just 20 percent said they felt valued. (Those numbers were largely consistent throughout the pandemic.)
Nurses feel unprepared for future pandemics, unsupported by employers, survey finds
The American Nurses Foundation’s Three-Year Impact Assessment that Joslin Insight helped conduct featured in Becker’s: As the profession continues to face a national shortage, nearly one-third of younger nurses suffering emotional distress because of their jobs could be cause for additional concern related to attracting more individuals to the field.
Nurses’ Strike Ends in New York City After Hospitals Agree to Add Nurses
The American Nurses Foundation’s Two-Year Impact Assessment that Joslin Insight helped conduct featured in The New York Times: In March 2022, the American Nurses Foundation and the American Nurses Association released the results of their Covid-19 Two-Year Impact Assessment Survey, which found that 52 percent of nurses were considering leaving their current positions due primarily to insufficient staffing.
Why the U.S. Nursing Shortage Keeps Getting Worse
The American Nurses Foundation’s Two-Year Impact Assessment that Joslin Insight helped conduct featured in TIME: The problem appears to be national, and perhaps getting worse: A survey by the American Nurses Foundation conducted in January 2022 found that 52% of nurses polled nationwide said they were considering leaving the profession, up from 40% from a survey conducted in 2021.
AONL Nursing Leadership Insight Study Series (2020–2025)
Over the past five years, Joslin Insight had the privilege of partnering with the American Organization for Nursing Leadership (AONL) and the AONL Foundation to conduct the Nursing Leadership Insight Study series. Beginning in the midst of the pandemic (July 2020) and continuing through January 2025, this six-part longitudinal study captured one of the most comprehensive, real-time portraits of nursing leadership during one of the most challenging eras in health care.
Our story
Joslin Insight is a market research firm that has adapted and evolved over three decades. Originally founded in 1993 as Kaleidoscope, we have transitioned through significant technological changes—from using “snail mail” for consumer insights to developing cloud technology for real-time data analysis. Today, we are a trusted resource for organizations seeking deep, actionable insights, particularly in the ever-evolving healthcare sector.
Our journey began as Kaleidoscope 30 years ago with a focus on consumer behavior. In the early days, we used traditional mail with pre-paid return envelopes to gather market insights. Later, a strategic relocation to Seattle during the tech boom in 1999 culminated in a rebranding as Joslin Marketing. As the internet was expanding and Y2K concerns were growing, we leveraged emerging technologies such as dial-up email and SMS for data collection.
Over the next decade, we made a significant pivot into the healthcare industry, where we quickly established ourselves as a trusted partner for providing reliable market insights. Our expertise in understanding healthcare market trends became widely recognized, leading to our reputation as a trusted resource for healthcare market analysis and reporting.
The onset of the COVID-19 pandemic in 2020 marked another key turning point, prompting our latest transformation and rebranding to Joslin Insight. During this period, we launched a cloud service to capture real-time workforce data, providing critical support to healthcare leaders. For our contributions to healthcare during the pandemic, we received Honorary Lifetime Member Awards from the American Organization for Nursing Leadership.
Throughout three decades of change, the core of Joslin Insight’s business—deep relationships, reliability, and quality—has remained steadfast. Today we continue to be inspired by the evolving market and the needs of our valued clients, ensuring that our insights and outputs reflect current realities and foster significant and positive change in the dynamic healthcare sector.
Our core values of confidentiality, quality, reliability, professionalism, and client-centricity are the cornerstone for fostering lasting relationships with our clients and stakeholders.
Leadership
Hunter J. Joslin, MA
Chief Executive Officer Board Member, AONL Foundation
Daryl Joslin
Executive Advisor Board Member, The DAISY Foundation
Our Team
Matt
Lead Data Analyst
Holly, RN BSN
Project Manager
Steven
Lead Designer
Vikki
Figma Designer
Rasto
Lead Software Engineer
Advisors
Deb Zimmerman
DNP, RN, NEA-BC, FAAN
CEO, The DAISY Foundation
President, AONL
Katie Boston-Leary
PhD, MBA, MHA, RN, NEA-BC, CCTP
Director of Nursing Programs, ANA
Erik Martin
DNP, RN, CENP, FAAN
VP & CNO, Norton Children’s Hospital
Former President, AONL
Nancy Blake
RN, PhD, CCRN, NEA-BC, FAAN
CNO, LA General Medical Center
Quint Studer
Businessman & Philanthropist
Founder, The Studer Group
Co-owner, Pensacola Blue Wahoos
Connect with Joslin Insight.
Ready to begin? Learn how Joslin Insight’s market research and employee engagement solutions can empower your organization. Whether you’re looking to enhance your understanding of industry trends or engage with your workforce in real-time, we’re here to help.
Submit a form or email info@joslininsight.com.
We’ll respond promptly to address your needs.